GetGoing: Cheap Flights for People Who are Willing to Take a Gamble

Posted: March 13, 2013 in Test Equipment


Every time an airplane takes off with even one unfilled seat, an airline is making less money than it could. Selling that seat to someone at some price — even not very much — would be better than leaving it empty. But an airline can’t just start slashing fares willy-nilly; it doesn’t want to give everyone an aggressively good deal.

A new travel site called GetGoing thinks it’s found a way to make both airlines and cheapskate consumers happy. The startup competes against well-established companies such as Priceline and Hotwire, which offer deep discounts to travelers who are willing to commit to paying for a flight or a room before they know which airline or hotel they’re buying from.

But GetGoing doesn’t just mask the airline; it also requires that you choose two different destinations, and commit to buying tickets before you know which one you’ll get. (You can choose…

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