For iOS 7, Apple May Dispense with the Leather and Felt

Posted: March 25, 2013 in Test Equipment


Apple may be looking to dial back the loudness in the next version of its iOS software for iPhone, iPad and iPod Touch.

Or at least that’s supposedly the goal of Jony Ive, who heads industrial design for Apple. Now that Ive is helping guide Apple’s software teams, word is that the company may root out some of the tackier elements of iOS.

A report by the Wall Street Journal claims that Ive and his team have been working closer with Apple’s software team, and that Ive now sits in on review sessions to vet new software designs:

Some suggested that in Apple’s next mobile operating system, Ive is pushing a more “flat design” that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details. Overall, they expect any changes to be pretty conservative.

MG Siegler, TechCrunch’s Apple columnist, backs the report

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