Apple vs. Google vs. Microsoft: One Platform Will Not Rule Them All

Posted: May 13, 2013 in Test Equipment


There are narratives circling the technology industry that are wearing out their welcome. The primary one, and the one where I wish more intelligent voices would prevail, is the narrative that there can only be one winner in this industry. Namely that for Google’s ecosystem to win, Microsoft and Apple must fail. Or that for Microsoft’s ecosystem to win, Apple and Google need to lose. And of course for Apple to win, Google and Microsoft need to lose.

Perhaps this narrative is best encapsulated in the latest Nokia Lumia smartphone TV ad, which showcases the apparent epic battle between iPhone and Android users. As funny as the commercial is, average consumers — the ones that make up the target market — really don’t care which phone you or I use. Last year I wrote a column on that very subject called “I Chose the iPhone, You Chose Android…

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